I was recently asked to critique a client’s presentation of her new marketing plan. She had a very well-thought-out strategy. She had compelling arguments. She had a plausible schedule. A reasonable…
Read MoreMarketing and Advertising
Is what you don’t know about ad fraud costing you big money?
Yesterday’s webinar with Augustine Fou posed the following question: Did you know that a large number of ad impressions are generated by bots and therefore never even viewed by humans?…
Read MoreGetting back to marketing basics
In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the…
Read MoreThe law of large numbers is the digital marketer’s friend
Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game. Whether it’s getting into the NY Times or, going viral on YouTube,…
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Remember to tend to your technology
Today we’re going to jump the gun and do a little Spring cleaning in the form of the New Year’s Resolution. Right now, before you read any further, tell each family…
Read MoreDo you understand your digital differentiation?
It pains me to have to tell clients the bad news. But I frequently have to deliver bad news. They call me in, asking me why their digital marketing isn’t…
Read MoreHow does a company measure digital media’s effectiveness?
My client’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. My client’s goal was to position…
Read MoreTop 5 ways to optimize sales enablement efforts
Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing…
Read More5 Reasons why content marketing is so 2012
Have you heard the news? Committing random acts of content is so last year. Marketers are realizing that campaigns, a focused effort on conveying a single idea in multiple ways,…
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Are you surfing the social media wave (or are you too far ahead or behind)?
Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain: it’s my opinion that social media and digital marketing strategists spend…
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