Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer…
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Debunking myths around sales videos for business
In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. Robert wasn’t able to show the videos in the presentation because of…
Read MoreHow to select the right lead generation media mix
Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together…
Read More4 Elements that drive B2B direct marketing results
Do You Know the Basics? Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. They range from marketing…
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Time to abandon spray-and-pray lead generation
A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed…
Read MoreThe 10 most fascinating people in B2B Marketing in 2015
With a tip of the hat to Barbara Walters, I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this…
Read MoreTips for your professional B2B corporate video production project
Want to get visitors to your website to stay longer? Want to convert more of those visitors into leads and customers? Then you should highly consider investing in digital business…
Read MoreHow much should you pay for a sales lead?
When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price. A neat way to determine in advance how much you…
Read More5 Best practices of trade show lead qualification
Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here…
Read MoreCase study in data-driven B2B customer acquisition marketing
My new book, B2B Data-Driven Marketing: Sources, Uses, Results, is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of…
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