Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. I’ve spoken with leaders in many…
Read MoreIntranet
How your enterprise social platform enables the information marketplace
In my last Biznology post, I suggested that Amazon would be a better model for your internal social platform than the obvious choice of Facebook. After all, Facebook plays a…
Read MoreSocial business, the forest and the garden: Your intranet is not the Internet
The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook,…
Read MoreThe Eight Wastes and Internal Social Business Platforms
As organizations progress through their social business journey, for every believer who had drunk the Kool-Aid and thinks social is the solution for everything, you’ll find a skeptic, who is…
Read MoreStop paying for an intranet
Medium to large companies often have elaborate intranet Web sites that employees use to collaborate with each other on information too sensitive to be public. While this approach has worked…
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