When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. If a phone could track your location, within a few feet even, what were…
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Know thyself–the only road to digital marketing success
People can see you’re fat. Or bald. Or hairy. Or gray. Or old. Or short. Or tall. Or skinny. Go ahead and wear that wig or those lifts. Go ahead…
Read MoreCompetitor analysis: Get link building help from your competitors
If you have ever done any link building, you are likely aware that link building is hard work. It takes time and patience to build relevant links that make sense….
Read MoreIs the end of television advertising near? Maybe, maybe not
What was the most memorable moment of this year’s Oscars? Lupito Nyong’o’s amazing, A+ speech? The pizza delivery? No. It was Ellen’s celebrity selfie gone viral. It was a commercial…
Read MoreNew, undeniable evidence supporting emotional branding and advertising
Hats off to P&G. The overwhelmingly positive response to their tearjerker commercial targeting moms in the Sochi Olympics (“Pick Them Back Up”), was the latest example of the buzzworthy power of…
Read MoreHindsight 20/20 Series: 5. Enterprise social networking is about people, content and places
What is the big deal about the modern social business and social collaboration platforms? Is there anything unique in them that can’t be done better and faster using the toolset…
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Social media is a life sentence
Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Not unlike needing to take anti-rejection medications every day for life…
Read MoreMobile is dead: Start thinking mobility now…
Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital”. At…
Read MoreBegin conducting industry intelligence in 5 minutes using share-of-search reports
Are your industry competitors on the verge of taking you over? To understand your competitive landscape, consider conducting in-depth search marketing analysis. I’ll show you how to get started…
Read MoreThe second screen: What it means for small business marketers
For several years, the big marketing push has been to “go mobile.” Though the concept of a smartphone was around long before it, the release of the iPhone in 2007…
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