Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in…
Read MoreInternet Marketing
Why your website matters and how to make it matter more
With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in your digital marketing. But these powerful…
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My online influencer research and engagement process
Gerris Corp, the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now,…
Read MoreIs the web dis-integrating your value chain?
Don’t look now, but the web might be ready to eat your lunch. All around you, the carcasses of old profitable value chains lie, killed by the web’s ability to…
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IF you haven’t THEN you should use IFTTT for social
While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who…
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4 Non-measurable actions every business should take
The basis of any business is making money. No matter what secondary motivations a business owner may have, the first goal is always to bring in enough revenue to stay…
Read MoreWhat Google really doesn’t want you to know about search
Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to…
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Internet marketing abhors a closed door so open a window
Summary:Never paint your visitor into a corner. Never leave your visitor hanging. If you don’t offer everyone who visits you an opportunity to take another step towards you, you’re doing yourself…
Read MoreAre you waiting for your content teams to catch on?
I’m starting to see a lot of frustrated CMOs. There was a time not too long ago, when digital marketing seemed simple. Or at least simpler. Put together some content…
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7 ways to use bloggers in your content marketing strategy
If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. These online personalities generally have a large following…
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