In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). Accelerated mobile pages are flat HTML web pages that follow Google‘s guidelines and are hosted by…
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Influencers: the key to content marketing
I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. Mike invited me because…
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How do you migrate to a new site search engine?
Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled…
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3 insights from intelligent content conference
I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit…
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Five levers of relevance for digital authors
In my last article, Stop doing short-term campaigns, I said that cognitive effort was the “lever of relevance.” Several people have asked me what this means. Because it is fundamental…
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Are you ignoring your website’s best customers?
What if I told you that there is an easy way for you to identify the customers most likely to buy from you? What if I told you that there…
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