I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. When the common wisdom is one thing, but the reality is another. I…
Read MoreInbound marketing
Why inbound marketing messages should be sent on a regular schedule
When it comes to inbound marketing, it is essential that you send messages on a consistent basis to your customer lists. If you don’t, then your lists will decay even…
Read MoreContent marketing as a stellar customer service tool
Most people tend to assume that content marketing is just an inbound marketing tool, but that’s like saying butter is only good with bread. (Wrong, butter is good with…
Read MoreInbound marketing the way God intended
Last week I asked my management team if what we do at Gerris digital is inbound marketing. Sara Wilson, my COO, told me yes, that our digital PR strategy of…
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