Human capital is the best asset that any organization can have. Your people will dictate the success of your business. That being said, it’s important to exert effort in hiring…
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The Wikipedia test for content marketing
Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer. To see the difference between “marketing fluff” and clear expository…
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Reinvent your marketing plan assignment in 10 easy steps
An effective marketing strategy is a must for the success of even the best product of industry. Reaching the minds of target buyers in the right way is essential for…
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Naming brands – the unsubtle (Trump) and the subtle (drug companies)
Most people think “branding” is simply about creating a catchy, memorable name for a product, service, organization, and even people. However, branding is much more complex. Good branding starts with…
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Things I do to optimize for Google search engine discoverability
I am sure most of these show me as superstitious, but I always makes sure I do these few things before hitting the Publish button in Biznology‘s WordPress compose window….
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Images might define your online image moving forward
It looks like we are rapidly moving toward the point where we are going to be communicating in flash cards of images–and words may be an unsettling extra, if needed…
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All content could be online content
I have had a realization as of late. Maybe, like many other times in my life, I am a little slow on the uptake and I am just pointing out…
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