Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer. To see the difference between “marketing fluff” and clear expository…
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3 reasons to avoid Accelerated Mobile Pages (AMPs)
I often get asked about IBM‘s position on Accelerated Mobile Pages (AMPs). AMPs are mobile-first web pages that you submit to Google, so that it caches them for quicker load…
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How to triple your digital marketing results
What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales? ROI? Notice what these metrics have in common: they all require some action on…
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