I reached out to Kristen Matthews yesterday to catch up with her and to ask her about what she’s seeing in the marketplace. What do clients want and expect? What do…
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Kindness opens many doors online
There are a lot of assholes online, though very few of them are dyed-in-the-wool. They’re simply exceptionally guarded, armored against all the other assholes online. It’s a vicious cycle. We’ve all…
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The state of the blogger outreach union ten years on
I stared my first blogger outreach agency back in 2006. Called AbrahamPR, it evolved into Abraham Harrison a year later. Now at Gerris Corp, I am still offering influencer engagement campaigns…
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Mizuno running long tail outreach marketing case study
The Outreach Marketing Virtual Summit 2014, sponsored by GroupHigh, happens today. It’s free, it’s web-based, virtual, and lasts all day. If you attend, you’ll have the opportunity to watch 40 industry thought…
Read MoreHow to engage bloggers down the long tail
It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective…
Read MoreTrying GroupHigh for blogger outreach campaigns
I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a…
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