Microsoft is selling Razorfish, the search consultancy it acquired as part of the bigger aQuantive acquisition. Microsoft has been criticized for owning a search consultancy that manages clients’ paid search…
Read MoreGoogle gives Sentiment Analysis a multistar rating
Perhaps you’ve heard of sentiment analysis, a software technique that can decide whether something a person wrote is positive or negative in tone. Recently, Google made headlines with an addition…
Read MoreWhat does Bing mean to Internet marketers?
Bing Crosby? No, Bing the new search engine. It’s the latest Google-killer from Microsoft that debuts today. (If you don’t believe it’s a Google-killer, just ask them.) But my opinion…
Read More
Why Google’s not worried about search market share
I am in the search marketing business, so I might have more interest in it than the average marketer, but perhaps you noticed too. Every month, I pay attention to…
Read MoreWhy Facebook is dumber than Google
I took last week off, and it was a big week for Facebook watchers. Facebook decided to change its terms of service, putting its millions of users on notice that…
Read More
How do you start with paid search?
I’m answering a few more questions from last week’s Webinar today. (There were a couple of questions that I didn’t understand, so if you don’t see your question answered in…
Read MoreVideo ads are ill-advised, even for Google
In these economic times, you can be forgiven if you’re always looking for the next big thing. It’s only natural to be alert for something that will bail us all…
Read More
Selling search marketing: Prey or pray?
If you’ve ever wondered whether you are the client of your search marketing agency or just another victim of a marketing predator, read on. Small business owners, because they must…
Read More
Being cranky for a living
I guess there’s a way to make a living at being cranky. I’ve long enjoyed John Dvorak‘s columns, stemming all the way back to the early days of the PC,…
Read More
Economy down and Google up
Have you seen the latest results from Google? A 31% increase year-over-year, even though every economic indicator we get has been bad. Are you so jealous that you’re ready to…
Read More
