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Why Google’s not worried about search market share

I am in the search marketing business, so I might have more interest in it than the average marketer, but perhaps you noticed too. Every month, I pay attention to the search market shares. And I’ve watched Google’s share go up and up and up some more–starting from zero in the late 90s to over 70% today. But the recent news is that Google’s share is stuck at around 72%. It’s held there for a few months, but I don’t think Sergey and Larry are concerned. To find out why, check out my latest post on Internet Evolution, “Why Google’s Not Worried About Search Market Share.

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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  1. Avatar Cheap

    And what for to it to worry? At it now the best search, people independently to it will pass

  2. Avatar Jack

    I seem to only be able to picture google’s stock go nowhere but up. They are always expanding their efforts o_O
    -Jack @ SEO Software

  3. Avatar Flash

    Very intresting article and helpful! Thanks a lot

  4. Avatar Tiffany Johnson

    Google dominates everyone, so they should not worry about it.

  5. Avatar Content Writing

    Google is in a commanding position for a long time.
    That’s why they are not worried.

  6. I think other search engines are not upgrading their algos periodically which google is continuously doing.

  7. Avatar Free Web Directory

    Google has no doubt maintained a remarkable position for a long time. So I think they do not have to worry about it.

  8. Avatar flash design

    You wrote your comment in March 2009… obviously things have changed a bit with launching. What would you say now?

  9. Avatar Mike Moran

    Hi flash design,
    I’ve written about Bing, Wolfram|Alpha and other developments in search since then, but I don’t think Google is worried even now. Google knows that the Internet is growing much faster than search and that their big competitive pressure is still likely to come from outside of search.

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