During last month’s webinar on how to use web analytics and search marketing, Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both…
Read MoreThe secret of radical innovation starts with roadside bathrooms
What does innovation look like? Is innovation something that only big companies like Apple and Google can do? Absolutely not! Innovation is simply finding a way to provide a “little…
Read MoreTurn social into your own personal media empire
If you read your local newspaper or a typical magazine, you’ll realize that most journalism is specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman;…
Read MoreIt’s a small (online) world after all
First, a little recap about what I do for a living. I work for Page One Power who is a link building exclusive company. I work full time for them…
Read More12 myths vs. reality on Search Engine Optimization (SEO)
A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine 42% click on the website in…
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Steps to take after receiving a link warning from Google
It used to be that Google was a secretive entity and it was all up to trial, error, and guesswork to determine what it was thinking about your website. To…
Read MoreHow do you persuade your boss that search is important?
If you are like most marketers, it’s a constant battle to get permission, resources, funding, priority–fill in the blank of what you need to do your job and don’t have–for…
Read MoreGoogle’s enhanced search campaigns: what you need to know
Not long after I talked about building search campaigns that convert, Google rolled out its “Enhanced Campaigns” feature. Designed to integrate mobile campaigns into AdWords more completely, the change has…
Read MoreIn digital marketing, good writing matters, too
Many of the other bloggers here on Biznology focus on the technological aspect of digital marketing, i.e., coding the content so it is likely to be found more easily via…
Read MoreSocial business, the forest and the garden: Your intranet is not the Internet
The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook,…
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