Twitter and Google have made amends. In the past, this was not the case. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness…
Read MoreWhat Google really doesn’t want you to know about search
Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to…
Read MoreAre your website searchers looking only for your brand names?
I’ve noticed a disturbing trend with some of my website search clients. When I am first brought in to look at their popular search keywords, I am noticing lots of…
Read MoreIt’s a bad sign if no one uses your website search
I’ve been working with several clients recently to improve their website search, and have been noticing something new. Lack of volume. A rule of thumb is that between one and…
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Internet marketing abhors a closed door so open a window
Summary:Never paint your visitor into a corner. Never leave your visitor hanging. If you don’t offer everyone who visits you an opportunity to take another step towards you, you’re doing yourself…
Read MoreDon’t make it so difficult to get directly in touch with you
Summary: even if you and your staff really hate having your inbox filled with spam, you’re cutting off your nose to spite your face if you’re not making it as easy as…
Read MoreSearch isn’t about search anymore, it’s about social
Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private…
Read MoreWhat have you learned from Mobilegeddon?
What pundits refer to as Mobilegeddon was the big change in Google’s search algorithm. Google has begun downgrading sites that don’t use responsive design or in some other way optimize…
Read MoreCan Google find you in your online store?
With a little technical skill, it’s cheap and easy to build a self-running, autonomous, online store. And then, it’s cheap and easy to build a hundred more. Since eCommerce doesn’t…
Read MoreYou can only win search by winning social
Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized….
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