I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned media (or free media) refers to publicity gained through promotional efforts other than…
Read MoreInfluencer marketing tools of the trade
Off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil….
Read MoreSurefire Social introduces SurePulse “webmaster tools”
Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse, now in beta. I get to play with a lot of…
Read MoreHelp Google help you optimize your content for search
It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search…
Read More3 Insights from Search Insider Summit
I had the good fortune to deliver a keynote address at the Search Insider Summit (SIS) in Key Largo, Florida on May 6th. I love this conference because it is composed…
Read MoreRestfulness is close to Godliness
Before we start, I want to let you in on a little secret: every successful person you truly admire takes naps. On May 15, Laura Vanderkam wrote a story for…
Read MoreGaggleAMP AMPlify employee and partner engagement conference
While you’re reading this on Tuesday, I am writing it on the Sunday before, since I will be mounting my 1995 BMW K1100LT touring motorcycle, donning my Shoei RF-1100 helmet and Aerostich Falstaff…
Read MoreReduce your Twitter bloat with @manageflitter @socialoomph @crowdfire
I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your…
Read MoreLaunching your social campaign with guns blazing!
When I have a client that needs something launched in a big way I go at it with guns-blazing, concurrently pimping their social networks using ManageFlitter, buying followership if their…
Read MoreSOCi allows me to load up on topical social content and then let go
For the last three months I have run three bandit social media profiles for my local kickboxing gym because the owners are not interested in maintaining profiles for each of…
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