Online reputation management is an area of marketing that often flies under the radar, but its impact on your business is much larger than you may think. In fact, 92%…
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8 commonly overlooked ways to make social media work for you
Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. You probably have Facebook, Twitter, Instagram, and Google Plus…
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Google+ is an island of misfit toys
One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys. The island is a sanctuary for defective and unwanted toys….
Read MoreGoogle+ is an antisocial network
Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using…
Read MoreHow to be a Google+ success
It just occurred to me, after spending a week deep-diving into Google+, that Plus is not a social network — or even a social layer — it’s a global reboot…
Read MoreGoogle integrating G+ Pages and YouTube Channels
Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google, but Google+ isn’t dead. In fact, it’s becoming more and more…
Read MoreMaximize your SEO benefit on Google+ in 8 simple steps
Let me boil my last post, Google Plus was born prematurely and you should take advantage, down to practical pieces. Part of what makes a technology premature is that you…
Read MoreWhat’s next? Social media and the information life cycle
Back in the days when “Web 2.0” was a hot buzzword, many people asked what “Web 3.0” would look like. Even though that question sounds now as outdated as an…
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