1. Hello, Bob! Can you please describe your professional background? How has your education and career brought you to where you are now, a leader in social media strategy? I…
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5 ways to use graphics to illustrate a complex idea
One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand. Whether a startup is trying to lure investors with a business plan…
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Use Instagram as the starting point to promote your business online
I recently ended my stint as Content and Social Media Chair of MIT Enterprise Forum here in DC and I got to play with the levers and strings of personally promoting…
Read MoreA social media hoarder intervention
Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? What defines you? Your current creativity, expertise, and work? Or, all the…
Read MoreIs Vine a breakthrough in video?
Every few months, there is a new “latest and greatest” in digital marketing. Lately, you might be hearing lots of buzz around Vine, the six-second video platform acquired by Twitter….
Read MoreFill in your entire social media timeline backlog
Spend this week digging through memories predating the moment you joined the online conversation and start posting them. You can post them as the date they happened in real life,…
Read MoreWhy can’t I share to Google+ from my apps for that?
Now that I have my iPhone wired for sound, I do a majority of my tweeting and facebooking through the apps that I use. I use Instagram, which connects to…
Read MoreThe messenger is the message
Recently, US Airways Flight 154 dropped out of the sky into the Hudson River after a bird strike killed both engines. Fortunately, due to correct responses on the part of…
Read MoreFree pictures done right
If your facility with a camera ended with the model pictured at left, you and I have a lot in common. But you still need to add photos to your…
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