In a digitally-charged world, the sales and marketing funnel is more important than ever. Engaging customers long before a sale, and even longer after it, are keys to building brand…
Read More
The implications for PR if Twitter goes away
The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into…
Read More
Organic vs paid social media: 12 myths vs realities
Organic social media is the use of social networks like Facebook, Twitter, YouTube, Pinterest, Instagram, and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to…
Read More
The crisis of message credibility and impact on brands
Our world is more passionately polarized than ever. Current politics have over sensitized even the most rational, knowledgeable people, creating a new level of acrimony and distrust among family and…
Read More
Buy domain names for all your pages, products, and services
Major Hollywood movies have been having fun with domain names registered solely for a single movie. Yes, these movies often exceed $100M in costs, but they never used to have…
Read More
Knowledge management in the age of social media
Ever since the days of MySpace, it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and…
Read More
Why every business needs a social media business audit
Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right…
Read More
Better built than bought – how to build your email marketing list
Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is…
Read More
The future of Twitter is as a protected essential public utility
This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. Sally sent me a series of questions about what I think the the…
Read More
Social media strategy leaders: Kerry Gallagher
Introduction to the Interview Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers….
Read More
