Marketing is ultimately about changing the behavior of a customer (e.g. a purchase decision). Related to this, creating new behavior patterns of employees is also essential for transforming a company…
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The fitness gear and tech that will make me strong and skinny in 2016
OK, I am not so naïve as to assume that all the fitness apps we have we’ve strapped to our wrists, clipped to our shirts, and filling up our iPhones and Androids…
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