Events have been an essential part of the B2B marketing mix forever, and they are always evolving, adjusting to market forces. The pandemic was not the only recent driver for…
Read MoreEvent marketing
10 B2B Marketing Trends to Watch in 2022
The last time I dared to compile a set of predictions was pre-pandemic, going into 2020. Astonishingly, many of them turned out to be true, or mostly so. Going into…
Read MoreWhat’s the killer app in B2B marketing? Face-to-face events
I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again…
Read MoreSix strategies behind the trend in B2B client conferences
Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? I can’t turn around without another customer event popping up on the…
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