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Home › Event marketing

Event marketing

What’s the killer app in B2B marketing? Face-to-face events

Posted on July 28, 2016 —by Ruth Stevens 634 1

I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again…

Six strategies behind the trend in B2B client conferences

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Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? I can’t turn around without another customer event popping up on the…

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