Before you think that this is a sappy motivational post, don’t worry: it’s not. This is about 7 simple things that you can do everyday to help you get through…
Read More
Plato, the Allegory of the Cave, and the digital enterprise, part 1
When I was entering the workforce during the early 1990s in Brazil, it felt like a transition from an analog world to a digital paradise. After years of a rigid…
Read More
How to improve sales with online chat software
Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience. Customer service, which was one of the strong…
Read More
Ten tips for customer reactivation
Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets….
Read More
Digital marketing channels–whole lotta mediocre going on
We’ve seen data recently–reach out and I’ll share it–that showed a lot of “meh” from marketers who were asked what digital channels worked well for them. On one level, we…
Read More
Are you ready for GDPR, Europe’s upcoming data privacy requirements?
Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy. On May 25, 2018, any company that is not compliance with the European Union’s…
Read More
The case for customer reactivation
As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. The facts are clear: we…
Read More
4 benefits of using emojis in email subject lines
Email open rates are vital to the success of your email marketing campaigns. Up until now, there really hasn’t been one silver bullet that will ensure an increase in email…
Read More
3 insights from intelligent content conference
I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit…
Read More
How to use customer data to develop marketing insights
Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just…
Read More
