As we’ve discussed over the past few months, there are a lot of factors that contribute to the success (or failure) of your email marketing efforts, from visual design to…
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4 more ways to make your email marketing more effective
In my last article, I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. Here are…
Read MoreContactually is my secret weapon
A little over a year ago I wrote Contactually is a Flawed Secret Weapon. Is it still flawed? For the way I use it, yes; however, the folks at Contactually are…
Read MoreMake your email marketing more effective
Email marketing is still an important part of just about any digital marketing program. Here are a few tips for making it more effective–and making it work better with your…
Read MoreFrom leads to longevity: 2 ways to move leads down the sales funnel
You know your business needs leads, and plenty of them, to drive sales. Generating leads, however, is only part of the equation. Because if you’re not able to turn those…
Read MoreAre you ready for GDPR, Europe’s upcoming data privacy requirements?
Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy. On May 25, 2018, any company that is not compliance with the European Union’s…
Read More4 benefits of using emojis in email subject lines
Email open rates are vital to the success of your email marketing campaigns. Up until now, there really hasn’t been one silver bullet that will ensure an increase in email…
Read MoreWhat is business video content marketing and how to get started
Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. And what’s good for the company that makes…
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