Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia, into our Nation’s Capital, and then through the labyrinthine streets of Washington,…
Read Moree-mail marketing
Can Barnes and Noble engage Borders customers?
Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about how to address the contacts they got from a recent…
Read MoreWhy did my e-mail campaign get such a low response?
In today’s exciting world of Google Instant and social media changes every day, sometimes boring old e-mail gets overlooked. Each day, however, several intrepid marketers venture into our e-mail in-boxes,…
Read MoreAre you telling your customers off?
Do you consider yourself customer-friendly? Always looking to start the conversation—or continue it? You might be surprised to find that a common practice is undermining any friendly sentiment your e-mail…
Read MoreE-mail marketing podcast with Simms Jenkins
If you’ve never heard of Simms Jenkins, today is a great time to change that. Simms is the CEO of BrightWave Marketing and author of The Truth About Email Marketing….
Read More
