My wife and I had dinner with a couple we know not long ago and during the meal, the topic shifted to our respective jobs. The folks we were with…
Read MoreDigital marketing
Digital advertising that fits both consumer and marketer
Tablets may well change digital advertising and increase conversion by fitting the digital advertising to the consumer’s preferences. Studies show that people engage with their iPads and other tablets at…
Read MoreIn digital marketing, yesterday and tomorrow mean nothing
I read a post recently from Seth Godin. He is an interesting fellow in that many times he has great ideas if you can just get past his arrogance, but…
Read MoreAre you launching sinking Web sites?
When I was in Stockholm last month, I visited a very cool museum dedicated to the Vasa ship, a huge Swedish warship launched in the 1620s. The ship was on…
Read MoreHow you can break into digital marketing
Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative that I would help, but to…
Read MoreHave you started running your marketing by the numbers?
I once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years. It might appeal to you as an…
Read MoreIs traditional marketing dead?
It might sound like a provocative question, but it’s a real question I was asked at a recent speaking appearance. The hard part about answering such a question is that…
Read MoreDigital marketing is still direct marketing
If you’re a marketing executive, and you’re not a member of the Marketing Executives Networking Group (MENG), what are you waiting for? You’re missing out on great networking and presenters…
Read MoreDo you give new ideas a tough time?
In the last two days, I’ve written about how to approach digital marketing in different ways. On Monday, I talked about how to go after digital marketing without having to…
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Digital Marketing is Direct Marketing
We just completed our first Biznology Webinar yesterday and the recording is posted for all to listen to. It features 30 minutes of yours truly explaining how to apply direct…
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