I love January. Not for its weather, mind you (I live in New Jersey, after all). I love it because it means a reboot of all of my digital media…
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6 competitive intelligence tools from 6 experts
Yesterday, Rob Petersen presented our January webinar about competitive intelligence tools. Here’s what it was all about: “Know your enemy and know yourself and you can fight a hundred battles…
Read MoreChasing the algorithm podcast and new book edition
A couple of weeks ago, Todd Schnick, editor-in-chief of IntrepidNOW, interviewed my co-author Bill Hunt and me about the Third Edition of Search Engine Marketing, Inc. In this podcast, we…
Read MoreBrand storytelling lessons from the Serial podcast
Like many people, I’m addicted to Serial, the new podcast by Sarah Koenig, which tells one story throughout an entire season. This season, its first, examines the case of Adnan…
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What is social media marketing?
For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus…
Read MoreWhy personalized content is just better advertising
I’ve been doing a lot of work recently with clients on website personalization, and I have been struck by how a distinct minority of people (mostly with an advertising background)…
Read More26 reasons digital marketing matters to the C-Suite
Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many…
Read MoreHow to build your influencers in social media
Yesterday, our author Chris Abraham presented our latest Biznology webinar about how to grow your social media influence. Whether you’re just dipping your toe into the social media waters or…
Read MoreHow to avoid Google’s huge mistake
As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. The search giant often adopts a “Do what I say, not what I…
Read MoreDigital marketing directions: key trends driving your marketing next year
Yesterday, our author Tim Peter presented our latest Biznology webinar about digital marketing trends for the next year. Is your competitive environment moving ever faster, challenging you and your business to…
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