According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their…
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Don’t be a “wuss” anymore on social media with your content and discussions
If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond…
Read MoreHow even social media & social selling experts are getting LinkedIn wrong – Part 1
In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel….
Read MoreGobbledygook: sadly, it’s still alive and well
Several years ago marketing guru David Meerman Scott conceived of a ranking he called the “Gobbledygook Index.” It was a collection of the most-used but least meaningful buzzwords that populated press releases and…
Read MoreHow to engage bloggers down the long tail
It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective…
Read MoreMarketing lessons from the Grateful Dead
While I was away on vacation, David Meermen Scott sent me his latest book, Marketing Lessons from the Grateful Dead, which I finally had a chance to read now that…
Read MoreCould you create a World Wide Rave?
David Meerman Scott, best-selling author of The New Rules of Marketing and PR, is at it again. His new book, World Wide Rave, is a quick read with an important…
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