Business buyers are highly dependent on their suppliers, for the success of their own businesses. Companies need reliable support systems, services and deliveries—consider the current supply-chain crisis. Once in place,…
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8 things you can do to significantly improve your SEO
What do you think of when you hear the term SEO? Many people think of keywords and focus a large part of their time trying to perfect the keywords they…
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Ten tips for customer reactivation
Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets….
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The case for customer reactivation
As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. The facts are clear: we…
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Social media employee advocacy is the heartbeat of your company
Employee advocacy is the heartbeat of your company. Wait. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is…
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Five habits of highly-effective entrepreneurs
Since birth, 918 New Zealanders (now in their 40s) have been the source of data for a research project looking at the relationship between genetic profiles and success, cleverly dubbed…
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How to simultaneously attract new prospects and retain loyal customers
One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time…
Read MoreSix strategies behind the trend in B2B client conferences
Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? I can’t turn around without another customer event popping up on the…
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