Before I begin my post, I’d also like to invite you to the next Biznology webinar on July 10th, where Mike Moran is going to interview me about trends in…
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How to use customer data to develop marketing insights
Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just…
Read MoreWhat can your B2B data do for you?
Data is all the rage in marketing today. Everyone is talking about it. “A carefully considered data strategy must be a CMO’s top priority,” says AdAge. Data has been called…
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