Everyone hates email. And yet, most of us find it indispensable. It’s pretty great, except for its overwhelming volume and relentlessness. So, grumble though we may, most of us are still…
Read MoreContent Marketing
Scarcity and what it means to online marketing
As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time,…
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Build a page and profile for absolutely everything
Summary: if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern…
Read MoreHow Millennials are driving the Bernie Sanders brand
The surge behind the exploding Bernie phenomenon is fascinating for many reasons. It is certainly an indication of how divergent our society and politics have become, and this could even…
Read MoreGenerating ideas for your content marketing
We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips…
Read MoreHow data supports the Mobile Conversion Strategy
Choosing Customer Lifecycle vs. Funnel Analysis. Recently, I found myself at a local auto dealer service desk looking at the numerous cards and flyers on the counter for casual inspection….
Read MoreThe most important questions to make your marketing work
Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. But most marketing plans follow a…
Read MoreAttention, hamsters! Get off the content treadwheel
Content is king, to be sure. But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? Daily blog posts. Three tweets a day….
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Use Instagram as the starting point to promote your business online
I recently ended my stint as Content and Social Media Chair of MIT Enterprise Forum here in DC and I got to play with the levers and strings of personally promoting…
Read MoreIntegrating mobile video branding into the auto purchase funnel
Many of us can recall moments in our childhood when we accompanied our parents to go shopping for a new car. I remember how everything was in the presentation from…
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