I write an article for Biznology religiously, though not always on time, every Tuesday, because I know it’s not only normal to be bad before you’re good. I was out at…
Read MoreContent Marketing
Inequality of pay undermining trust in CEOs and corporate brands
Inequality of pay in business has become a crisis, fueled mainly by the excessive pay of CEOs. In 1965, the average ratio comparing CEO pay to the median worker’s was…
Read MoreAttribution: the science of marketing
As I mentioned a while back, I keynoted at Search Insider Summit in Key Largo earlier this year. One of the main threads of that conference was on attribution, which…
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Blog2Social removes all social sharing pain
You know all the hell I go through every time I publish a blog post? The hell I will go through after I hit submit on this post? The process…
Read MoreHow a smarter website can improve your marketing effectiveness, Part I
This month, I begin a three-part series of posts on which I’ve collaborated with long-time colleague Scott Hornstein. (We owe a tip of the hat to Wayne Cerullo and Phil Shelp,…
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Why content marketing complements (but doesn’t replace) link building
Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t…
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Janet Thaeler & Maryanne Conlin on Influencer Marketing
Yesterday I had a lovely chat with two fellow influencer marketers, Maryanne Conlin and Janet Thaeler. Both conversations were quite different but both really reassured me that my practice at Gerr.is and…
Read MoreWhy brands need a different kind of content.
There’s been a lot written about content creation, placement, and promotion in recent months. In fact, you know Content Marketing is gaining in importance when universities start creating CM course…
Read MoreIs your website’s newsroom missing key pieces of content?
If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might…
Read MoreContent marketing and SEO, a relationship of evolution
Does your current content marketing strategy stand alone? Have you wondered why your best content isn’t bringing the organic traffic you expected? It’s not a chicken or the egg scenario….
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