If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem. All the “yours” in that last sentence should be a…
Read MoreContent Marketing
5 ways to use graphics to illustrate a complex idea
One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand. Whether a startup is trying to lure investors with a business plan…
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What am I supposed to do with all this data?
Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights…
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My Best Biznology Blog Posts of 2016
Everyone’s doing clip shows this late into the year. My options were either doing a best of, “here’s what you might have missed,” list of articles, which I have chosen…
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Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year
Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways,…
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How storytelling can shape the corporate brand and culture
Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us. Call this extreme clutter and…
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Content marketing data: It’s not geeky and it’s not boring
Data gets a bad rap. Too often when we think of data, our eyes glaze over as we envision people with pocket protectors lecturing us on, say, the advantages of Bayesian…
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All your best content may now be considered fake news
It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work…
Read MoreOutside-in marketing: a pragmatic approach to content marketing
Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one…
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What content to blog for Google search success
After I wrote The More the Messier for Content Marketing SEO Success I received an email thanking me for the post, but also noting something else. While learning how to write content…
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