After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing…
Read MoreContent marketing
Social media strategy leaders: Lisa Marcyes
1. Welcome, Lisa! Could you please describe your professional background? How has your work brought you to where you are now, a leader in social media strategy? I started my career…
Read MoreOutside-in marketing: a pragmatic approach to content marketing
Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one…
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The more the messier for content marketing SEO success
You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Be quick, be messy,…
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Finalizing your holiday digital marketing plan
Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy. You likely already have your holiday marketing plan in place,…
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7 key roles in digital marketing
I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn…
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What brands and consumers get from long vs. short form content
My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” But first, let’s establish…
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The simple truth about what’s driving digital next year
Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the…
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Socialize your videos for business development
People spend more than 100,000,000 hours every day watching video on Facebook, which will soon be 100% video, according to Mark Zuckerberg. Sales and marketing people take note: video is a medium…
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What is structured content?
Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data…
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