If you’ve ever struggled to create a high volume of quality content marketing, you’re in the majority. In fact, 64% of marketing professionals cite producing enough content as their biggest…
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How to create a B2B content audit
In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Develop the relationship over time until the prospect is ready to see a salesperson,…
Read MoreBeyond the brand: Content marketing’s big responsibility
If you’re a brand strategist, you have a point of view, an agenda, and a need to influence. You’re an activist for your brand. Today, brands must be seen as…
Read MoreIntegrated Marketing is back–it’s the new SEO
How many times have you heard “organic content,” “ content marketing,” “it’s all about content,” or some derivation of these? A friend of mine, Jeff Sauer gave a great presentation on…
Read MoreAre you a social media marketing trapper?
I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you…
Read MoreAre you a social media forager?
When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. And you surely won’t starve…
Read More37 reasons that video content is king
Bill Gates, in 1996, predicted “content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the…
Read MoreContent marketing and your buying cycle
Content marketing can only be effective if the content you’re producing is relevant and informative enough to attract your target audience and hold their attention. Relevance will most certainly depend on…
Read MoreDon’t be a burden: 4 steps to great guest blog posts
Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Take a look at these tips for becoming a guest…
Read MoreContent marketing: Content beyond copy
Too often, thoughts of content for content marketing start and end with the written word. If you broaden your view, though, you open up a world of ways to connect…
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