If you plan on creating content for digital marketing purposes, it is imperative you include an SEO in the creation process. Content comes in many forms. In order to be…
Read MoreContent marketing
Spinning stories for superior sales
Have you ever tried explaining astronomy and global weather patterns to an eight-year-old boy? It’s painful just to think about trying to get him to sit still for 5 minutes….
Read MoreWhy personalized content is just better advertising
I’ve been doing a lot of work recently with clients on website personalization, and I have been struck by how a distinct minority of people (mostly with an advertising background)…
Read MoreLong-form content and the art of persuasion
Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. With long-form content, brands have…
Read More3 Don’ts of small business content marketing
Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Marketing a small business can sap time and attention…
Read MoreIncreasing engagement in content marketing
You’re not going to get very far with your content marketing efforts without great content, but achieving one of content marketing’s great goals – engagement – is just as vital…
Read MoreHow to avoid Google’s huge mistake
As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. The search giant often adopts a “Do what I say, not what I…
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Does your marketing speak persona?
I’ve been working lately with a very smart guy who has a wealth of marketing experience–mostly offline but growing experience online also. He is working with me to devise a…
Read MoreAbout content
Content strategy, or how important content is for any brand, is what all brand people are talking about. Every marketer wants to create content that people will love, share, and…
Read MoreCalls to action in content marketing
The bottom line for any content marketing is getting your audience to take action. Ideally, your goal is to strengthen the relationship you are building with them and move them toward becoming…
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