It’s launch day for your business. You are ready to start implementing all those techniques you discovered from those social media gurus. They make it sound so easy. They also…
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Digital futurism, machines that learn, and the end of (our) jobs
The holiday season and the first few weeks of every year is a time to reflect on the old and getting ready for the new, with no shortage of predictions about what…
Read MoreAre you mistaking marketing tactics for strategy?
One of the fun parts of my job is that I work with very smart people–my clients. One of them told me that they have no interest in figuring out…
Read MoreBest practices in search are where you start
When someone says the phrase “best practices,” I won’t mind if one of your eyelids goes a bit droopy and your chin slowly starts to nod toward your chest. I…
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