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The salesmanship of influencer marketing

If you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential.  And, like any family member or friend, relationships require consistent and attentive attention. Likewise, if you’re…

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11 B2B telemarketing voicemail tips

Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. Therefore, what follows are some guidelines and tips for leaving…

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