I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. When the common wisdom is one thing, but the reality is another. I…
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The salesmanship of influencer marketing
If you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential. And, like any family member or friend, relationships require consistent and attentive attention. Likewise, if you’re…
Read More11 B2B telemarketing voicemail tips
Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. Therefore, what follows are some guidelines and tips for leaving…
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