In my last article, Stop doing short-term campaigns, I said that cognitive effort was the “lever of relevance.” Several people have asked me what this means. Because it is fundamental…
Read MoreCell Phone
How Trump the candidate is hurting Trump the brand
You might have heard this one, but: What’s the difference between the Samsung Note 7 and Donald Trump? Answer: “One spontaneously overheats, bursts into flames, and disappoints fans. The other…
Read MoreGoogle tells you where to place your content
Everyone knows that you must place the most important content at the top of the page, right? Everyone knows that you should write like newspaper reporter. Put the most important…
Read MoreWanna play “Guess what brands I hate today”?
Over the past two days I have been caught in a technology alternate universe. It’s the one where reality happens. It’s the one where hype laps the truth on a…
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