It might sound like a provocative question, but it’s a real question I was asked at a recent speaking appearance. The hard part about answering such a question is that…
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Listening to Your Customers in Social Media
Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Today I spoke for 30 minutes on social…
Read MoreTwo-minute video on B2B marketing
When I presented at a recent MENG New Jersey meeting, chapter president Monique de Maio took a quick video afterward asking me to discuss how B2B marketers are adjusting to…
Read MoreSearch keywords are market segments
Perhaps you are new to digital marketing, or maybe you find yourself in a position where you need to explain digital marketing to others. Either way, today I want to…
Read MoreDigital marketing is still direct marketing
If you’re a marketing executive, and you’re not a member of the Marketing Executives Networking Group (MENG), what are you waiting for? You’re missing out on great networking and presenters…
Read MoreDo online shoppers still care about brands?
Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament as to how brand loyalty is dead–that customers just search for products now instead of coming to…
Read MoreDo you give new ideas a tough time?
In the last two days, I’ve written about how to approach digital marketing in different ways. On Monday, I talked about how to go after digital marketing without having to…
Read MoreDoes internet marketing need a business case?
Don’t give me that look. Depending on where you work, that might sound like a silly question. Everything needs a business case in some places. And I understand that. I…
Read MoreAre you trying to do all of your marketing yourself?
This is an unusual day for me. Normally Frank Reed mans this spot each Friday, but he needed a day off, so I am filling in. And it makes me…
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Tracking Social Media ROI
I’m starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations,…
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