When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. And you surely won’t starve…
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Content marketing and your buying cycle
Content marketing can only be effective if the content you’re producing is relevant and informative enough to attract your target audience and hold their attention. Relevance will most certainly depend on…
Read MoreAre you a good online spokesperson for your company?
One of the more astonishing things about the social media revolution is that companies have had to dramatically loosen the reins on employees speaking publicly about their workplace over just…
Read MoreDo you speak your customers’ language?
It’s funny to me how so many organizations across so many vertical industries—from nonprofits to technology—share the same issue of not speaking their customers’ language. What do I mean by…
Read MoreWhy organizational culture matters to your marketing
On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach,…
Read MoreLearn to lower your social media inhibitions
I bet you are wondering why I am constantly begging you to stop being coy, a nice guy, putz, wimp, wuss, wall flower, git, used-car salesman, poseur, recluse, hermit, fool,…
Read MoreDon’t be a burden: 4 steps to great guest blog posts
Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Take a look at these tips for becoming a guest…
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Don’t make these enterprise SEO mistakes
The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order…
Read MoreContent marketing: Content beyond copy
Too often, thoughts of content for content marketing start and end with the written word. If you broaden your view, though, you open up a world of ways to connect…
Read MoreHow your enterprise social platform enables the information marketplace
In my last Biznology post, I suggested that Amazon would be a better model for your internal social platform than the obvious choice of Facebook. After all, Facebook plays a…
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