Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have…
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Are you brave enough for digital marketing?
I spend a lot of my time speaking, teaching, training–use whatever word you like the best. Most of that work is in digital marketing. Because I train approximately 1500 students…
Read MoreWhy your company can’t adopt marketing automation
I was sitting there quietly in this meeting with a dozen other people, all trying to figure out why this company couldn’t roll out the expensive marketing automation suite that…
Read MoreHow to achieve 1 billion impressions
Brands in our times aim for the best possible awareness. In order to do this, they have to work on the how they tell the story and how it can be…
Read MoreB2B marketing: creative ways to promote your content using LinkedIn and Twitter
We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn.
Read MoreCustomer focus in the Digital Age
As an adjunct professor, I get to teach my students about marketing. One of the discussions we have is around the difference between marketing and sales. I take care to…
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Does your marketing plan speak CFO?
I was recently asked to critique a client’s presentation of her new marketing plan. She had a very well-thought-out strategy. She had compelling arguments. She had a plausible schedule. A reasonable…
Read MoreIs Big Data changing your marketing?
You’ve probably been hearing all the pundits talk about Big Data. I talk about it too. But is Big Data really changing your marketing? Probably not. Most of us are…
Read MoreThe Top 10 Tricks for Sales Lead Generation
Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified, and the process of how to qualify them. The…
Read MoreContent marketing as a stellar customer service tool
Most people tend to assume that content marketing is just an inbound marketing tool, but that’s like saying butter is only good with bread. (Wrong, butter is good with…
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