I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal (RFP) that actually gets it—and may well be the…
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SEO – rank is only half the story
When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well…
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Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts
According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their…
Read MoreReal examples of how account-based marketing & selling is driving higher revenues on LinkedIn
Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article in Content Marketing Institute’s magazine, Jonathan Crossfield…
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