A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing…
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Ten tips for customer reactivation
Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets….
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Can content written for print position well in Google?
Recently, I worked with a big-brand publisher that published print assets to their site. The powers-that-be believed that the content should position just fine. After all, the content was written…
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Facebook ads vs Google adwords: 7 key criteria to decide
Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. (IAB) Google and Facebook accounted for almost 100% of…
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5 helpful hacks to go above & beyond your sales goals
Work smarter, not harder. You’ve heard it a million times, and it’s never been truer than it is today. Distractions are a fact of life. Here are five smart ways…
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Good news for business — costs of B2B video production content is at an all time low!
We know nobody likes to spend money, but at the same time nobody likes to spend money on something and then have that money wasted because the quality of the deliverable…
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Effective types of native advertising for small businesses
Not many small businesses currently take advantage of native advertising, so the small businesses that do gain a significant advantage over the competition. Native advertising is advertising that looks like…
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How do you replace Google Site Search?
I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as…
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Video for account-based marketing
Account-based marketing is about extending and expanding your business with your best customers. It’s a hot topic in B2B marketing world, and getting hotter, according to Gartner’s Noah Elkin‘s Three Trends Driving…
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10 most inspiring digital marketing stories of 2016
Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. But…
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