When I was entering the workforce during the early 1990s in Brazil, it felt like a transition from an analog world to a digital paradise. After years of a rigid…
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The business of reviews and search for small hotels and restaurants
If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush…
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Why aren’t you cross-blogging on Medium?
I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. What I want and need are eyeballs on my work — as…
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You’re doing a terrible job with search and social
My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that…
Read MoreSocial networking services should be facilitated not controlled
Way back in 2000, Amy Jo Kim wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in Community Building on the Web : Secret…
Read MoreTarget Twitter followers using a theory of everyone
Well, as you all know who read this blog, I am Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than…
Read MoreOld media, new media, and blackouts
Social media is often compared with traditional communication vehicles such as newspapers, radio and TV as antagonists where the new replaces or challenges the old. The blackout in parts of…
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