Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top…
Read MoreBrand Integrity
The rise of “morality-via-branding” to add empathy and connect emotionally
If you are like me, you are probably sick of all the acrimony, blatant lies, nasty accusations, partisan rancor, and exaggerated rhetoric in politics today. Have we all lost our…
Read MoreHow social media is changing what brands stand for
Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they…
Read MorePreserving the “Face of the Brand”: Burt’s Bees and Ben & Jerry’s
The beauty of many entrepreneurial start-ups these days is that their brands can be so refreshingly eccentric and charming. Often, they succeed by creating new space in mature categories that…
Read MoreHow choosing “Birdman” hurts the Oscars brand
The recent Oscar choice of “Birdman” as the best movie of 2014 not only defied moviegoers’ preferences, but it is also a lesson on how a strong brand can lose…
Read More