For the last three months I have run three bandit social media profiles for my local kickboxing gym because the owners are not interested in maintaining profiles for each of…
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Build a Breakthrough Brand with a Clear Competitive Positioning
Yesterday’s Biznology® Webinar with Denise Lee Yohn was all about brand positioning. Do you need to strengthen your brand’s differentiation vs. competitors? Are new brands entering your category and changing…
Read MorePinterest Marketing 101
Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies. Been following all the hype about Pinterest…
Read MoreAdvertising that trashes your brand
Banking heavyweight Chase has been blanketing the airwaves with a commercial that must be effective for them, because it’s something they’ve used over and over for months. A shopper uses…
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