Karin Reed and Joseph Allen have written a great sequel to their book, Suddenly Virtual, titled, naturally enough, Suddenly Hybrid: Managing the Modern Meeting. It should be required reading for…
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Are you taking advantage of B2B marketing data?
Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. So, perhaps you might think that I…
Read MoreThe content marketing book you should not miss
Most of you know that I don’t do a lot of book reviews. The main reason for that is that I actually read all the books I review. If it wasn’t…
Read MoreBook review of Ruth Stevens’ Maximizing Lead Generation
I like to do book reviews once in a while on Biznology, and this one was a natural because I know Ruth Stevens and I know her expertise in B2B…
Read MoreHow can marketers deal with irrational customers?
You’ve complained about it–c’mon, admit it. Sometimes your customers do the most irrational things. I mean, there’s no explanation for some of the dumb things customers think and do, right?…
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