After a lot of effort (most of it by my co-author James Mathewson), we’re happy to announce the availability of Outside-In Marketing, a new book that helps you use big data…
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Chasing the algorithm podcast and new book edition
A couple of weeks ago, Todd Schnick, editor-in-chief of IntrepidNOW, interviewed my co-author Bill Hunt and me about the Third Edition of Search Engine Marketing, Inc. In this podcast, we…
Read MoreThe New New Rules of Marketing and PR
David Meerman Scott is at it again. If you read his groundbreaking 2007 book, The New Rules of Marketing and PR (pictured at right), you’re on notice. You need to…
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