It’s time to call all of your content home. Like you, I have writing on the web going all the way back to 1993, most all of it either no…
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The state of earned media blogger outreach
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out…
Read MoreWhy aren’t you already cross-posting on LinkedIn?
Last week I wrote Medium is the Messenger, where I asked why aren’t you cross-posting on Medium.com? Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? Unless…
Read More10 Reasons why you should have an active business blog
Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business…
Read MoreSocial media in a polarized world
I’m in Brazil for the FIFA World Cup and experiencing online life as frequently as sparsely available bread crumbs of random connectivity. Prepaid mobile data plans, stadiums in the outskirts…
Read More8 Dead easy steps for writing a blog in less than an hour
Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up…
Read MorePersistence is fertile
If you want to be heard above the din of the Internet, you need to speak clearly and with persistence. It’s not uncommon for someone at a loud bar not…
Read MoreHave you ever stolen other people’s content?
In a blogging world, it is very rare for bloggers to only use their own images and own thoughts. At one point or another, you will be using images in…
Read MoreThe law of large numbers is the digital marketer’s friend
Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game. Whether it’s getting into the NY Times or, going viral on YouTube,…
Read MoreFulfill your resolution to blog in 11 steps
So “blogging” is on your 2014 New Year’s resolution. Good for you. My goal is to guide you well past the first 28-days and into habituation. Starting blogging is not…
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