Yesterday, I presented a webinar about how Big Data has already changed marketing. All the cool kids are talking about Big Data–are you feeling left out? Or hoping it’s another…
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The importance of knowing what competitors spend on SEM
Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. One of the…
Read MoreIs Big Data changing your marketing?
You’ve probably been hearing all the pundits talk about Big Data. I talk about it too. But is Big Data really changing your marketing? Probably not. Most of us are…
Read MoreMobile is dead: Start thinking mobility now…
Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital”. At…
Read MoreAre marketers underestimating the pace of technological change?
I speak and consult with clients frequently about the pace of technological change. I believe that all of us consistently underestimate how fast things are changing. I think that’s because…
Read MoreDoes asking for too much data alienate customers?
In case you haven’t noticed, it appears that the Internet is not the only place where privacy is a great idea but an apparently unobtainable reality. In the latest installment…
Read More6 case studies show Big Data is helping decision making
“Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is then searched…
Read MoreYour online reputation needs to evolve with you
The way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making…
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